Orb screens are digital billboards that display targeted marketing campaigns or advertisements to the general public.
Orb screens use VidiReports software licensed from quividi that identifies:
- Scene Analysis (number of people passing by)
- Facial Detection (whether someone is looking at an Orb screen – images are not recorded)
- Facial Tracking (whether someone engages with an Orb screen – images are not recorded)
- Facial Qualification (identifying generic information of a person: estimated age, use of glasses, beard, mood, etc. – images are not recorded and no personally identifiable information is processed).
The Orb screen does not process, record, store or share any personal data (data that can be used to identify an individual person). Each Orb screen collects non-personal data, i.e. data that cannot be used to identify an individual person and ‘meta-data’, e.g. statistical non-personal information that cannot be used to identify an individual person.
The Irish Data Protection Commissioner has published their position on facial detection technology.
(www.dataprotection.ie/documents/Facialdetection.pdf)
Orb is compliant with Irish and EU data protection legislation.
As stated, the Orb screens do not collect, record or process any personal data, therefore, Orb cannot sell, share or otherwise distribute any personal data as a result of a person interacting with an Orb screen.