64 Camden Street Lower, Dublin 2, D02EV90, Ireland
We may update this Privacy Notice from time to time and will post any changes on the Website. You are advised to come back and read through it again, from time to time. This Privacy Notice was last updated on 26 June 2017.
Orb screens use VidiReports software licensed from quividi that identifies:
- Scene Analysis (number of people passing by)
- Facial Detection (whether someone is looking at an Orb screen – images are not recorded)
- Facial Tracking (whether someone engages with an Orb screen – images are not recorded)
- Facial Qualification (identifying generic information of a person: estimated age, use of glasses, beard, mood, etc. – images are not recorded and no personally identifiable information is processed).
The Orb screen does not process, record, store or share any personal data (data that can be used to identify an individual person). Each Orb screen collects non-personal data, i.e. data that cannot be used to identify an individual person and ‘meta-data’, e.g. statistical non-personal information that cannot be used to identify an individual person.
The Irish Data Protection Commissioner has published their position on facial detection technology.
Orb is compliant with Irish and EU data protection legislation.
As stated, the Orb screens do not collect, record or process any personal data, therefore, Orb cannot sell, share or otherwise distribute any personal data as a result of a person interacting with an Orb screen.
Additionally, all the anonymous audience measurement data generated by the Orb screens is securely encrypted and securely uploaded to our servers.
by email at: firstname.lastname@example.org
or write to us at: 64 Camden Street Lower, Dublin 2, D02EV90, Ireland
Or call +353 1 535 2352
You have a right to have your personal data rectified or erased free of charge
if it is inaccurate or no longer required for the purpose for which it was collected.
To make a data access request please submit a cheque or postal order made
payable to Orb for the sum of €6.35 and addressed to:
64 Camden Street Lower
Please note that if you make an access request in relation to the information
we collect using Orb screens you will not receive any information from us
because you are not identifiable from the information that is collected by the
Orb have partnered with Quividi; The Worlds leading audience measurement solution, operating in over 50 countries worldwide.
Quividi does not collect or record any image or video, it only collects the anonymous data that describes the size and the demographics of an audience. As soon as our video processing solution processes an image, the image is immediately ‘forgotten’ by the software.Quividi
Frequently asked questions
- the estimated gender (male or female)
- an estimate of the age (either in bracket or in absolute value)
- the estimated presence of glasses, beard and moustache
- the estimated mood (from very unhappy to very happy)
- the total dwell time while in the field of view of the video sensor
- the total attention time (i.e. the time when a person’s face is turned towards the video sensor)
- the position and distance from the video sensor
- In addition to the above data, which is collected for each individual viewer, the Orb screen produces an estimate of the total footfall in front of the video sensor.
The Bleeding Horse, Camden St.
Yamamori, Georges St.
The sensors are configured as anonymous counting sensors.
The Orb screen does not perform face recognition, so it does not have the ability to recognise an individual, either in absolute terms (full identity) or in terms of repeated exposures (e.g. recognising that someone was at a sequence of different locations, or visited a same location twice).
Orb are also aware of the new EU data protection legislation – the GDPR – which comes into force on 25 May 2018. Orb will continue to liaise with the Irish Data Protection Commissioner and to review the use of the Orb screens in the context of the GDPR to ensure compliance.
These distinctions mean that an Orb screen is looking at non-personal data (i.e. data that does not allow a person to be identified).
The Orb screen can only determine if some anonymous individual is looking at a given interest point, for how long, estimate their basic demographic characteristics such as gender and age, and mood. The Orb screen can only be used to qualify an audience, it will never produce uniquely identifiable data.