The most important parts of any DOOH network are the people looking at the screens
Analytics Enabled
Embedded sensors and specialist software transform the Orb network into a bespoke data accumulator. This data helps our clients build business intelligence, and make better decisions.
ATTENTION IS THE NEW CURRENCY
Key Metrics
With the war on awareness at an all-time peak, more people are hit with more messages than ever before. Orb allows brands measure exactly the effectiveness of each campaign.
We can now measure
• Opportunity to see
• Watchers
• Age
• Gender
• Facial Features e.g. Glasses, Beard
• Mood
• Dwell time
• Attention time
Evolution of Advertising
Out of home advertising is changing in remarkable ways, fast. Orb is at the leading edge of this growth curve. What once was analogue turned digital, then became connected (online), now is embedded with intelligence and will soon become autonomous.
Orb Analytics – July 2017
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Opportunities to see0
Viewers0
Attention time (seconds)
